Pros and cons of infinite scrolling

Many websites, Pinterest, Tumblr, and Twitter use infinite scrolling. From a design point of view, there are some advantages and disadvantages.

For a good article on this javascript feature ("infinite scrolling"), see,
http://www.smashingmagazine.com/2013/05/infinite-scrolling-lets-get-to-the-bottom-of-this/

www.smashingmagazine.com