Digital Marketing and Marketing Automation

1) Define what you mean by success with metrics that make sense. For ex) better not just more leads.

2) Stick to a best practices model you've developed before purchase new technology.

Read more in Justin Gray's October 2013 article "The Dangers of Myopia in Digital Marketing," in www.websitemagazine.com.

Ipods

A new term circulating is the term "Multimedia Production Room" (MMR). An example of a multimedia production room is oswego.edu/mm. Basics are PC, Mac, Audacity, Camtasia Studio, Adobe CS 6 Suite and editing software.

Ipod Touch is used since the Flip video camera (by Cisco systems) has been discontinued.

Ipod can prodcue high quality HD video and they have a camera and voice recorder software.

Tripods can increase the quality of the video.

Responsive Web Design

An interesting article in www.infotoday.com (July/August 2013) defines "Responsive Web Design" by Kathryn Frederick.

Ethan Marcotte was the first to use the term in 2010. Responsive Web Design  describes websites that change based on screen size.

Digital Public Library of America, dp.la, uses "Responsive Web Design."
Responsive Web Design Testing Tool (www.mattkersley.com/responsive).

The first step is to design a grid.

1) Design a grid.

Printable grid templates or hardbound sketchbook,
www.webdesign-sketchbook.com

Plan a responsive site with these free sketch sheets, www.tinyurl.com/RWDsketch.

2) Make a Fluid Grid
Layout should be based on proportionate CSS values.
See Really Quick Responsive Web Design (RQRWD) or www.rqrwd.com
See the Responsive Calculator, www.rwdcalc.com

Margins and paddings can also be expressed using percentages.